Blog tips: Why blog?
There are lots of valid reasons why you should have a business blog, including:
- to keep learning
- share your knowledge
- be a thought leader
- generate awareness in the market of your products/services/your personal brand
- get to know other thought leaders in the space
- obtain feedback from your audience (readers, customers, etc.) on new products and services
- make sure your blog appears for specific terms on organic search
- to gain on the ‘big guys’
- hopefully good things happen as a result
- Search Engine Optimization
- your competitors are doing it
- your customers want it
- your employees read it
- create and manage your company perception
- increase personal value; a way to self-brand
- it demonstrates to your customers and users that you are capable of adapting and that you are willing to try new things
- it represents a form of transparency that many companies do not have when it comes to their communications
- allows a customer to provide feedback that others can also read and submit additional comments.
- to express your opinion
