Archive for the 'marketing, sales and PR' Category

Here are 10 ways to increase revenue from your website starting with building online trust to optimise the visitor's on site shopping experience. → Read more...

There's no escaping the fact that social media skills are a necessity for a growing business of today. Social media isn't a fad - Twitter boasts six million unique monthly... → Read more...

Slogans and tag lines are part of your company's branding and reflect its personality. But be aware of cliche or meaningless slogans... here's how... People use the terms 'slogans' and... → Read more...

So you have distributed your media release, you have had some interest from journalists – and now a couple of them have called you for an interview. Before you... → Read more...

Once you get people through the door, or onto your website, you must make the most out of every opportunity. You must turn those prospects into sales. → Read more...

Figure out what your customers really want, and make it your unique selling proposition. So... what will you be famous for? → Read more...

Sponsorship is a very powerful marketing medium for small and medium businesses – and doesn’t have to be a major expenditure. If you are considering sponsorship as a marketing tool, there are a number of things that you need to understand before you will be able to harness this medium. → Read more...

When you're planning your next marketing strategy, or developing a new product, keep these buying motives of your customers in mind! → Read more...

Whether you're a sole trader, a medium-sized business or a large corporate, chances are you have to write proposals to win new business. What you write influences the outcome, but where do you start? → Read more...

Blogging for business has come of age! Blogs are a hugely powerful business communication device and an integral part of your marketing and branding strategy, as well as a common sense way of getting closer to your customers.... are you blogging yet? → Read more...