Media: Media Info

Media information

About flokka:

Launched in October 2008, flokka is a global online blogging community for women in business and leadership. Membership is free and members can create their own blog, profile page, and link to an external blog.

The site also contains over 300 quality articles relevant to women in business and leadership.

About Fiona Powell

Fiona Powell is the founder and editor/publisher of flokka.com.

Fiona launched Her Business magazine in 1995, and went on to develop the Her Business Awards, the Her Business Who’s Who, the Her Business Networks and the National Women in Business Week in 2003. Fiona was awarded (MPA) Business Editor of the Year in 2001 and her story has been included in a number of business books and on a TV business documentary. Fiona has been a guest speaker at hundreds of conferences and events throughout New Zealand and Australia.

Fiona sold Her Business Group in 2003 and in early 2007 launched entrepreneurette, an online community, magazine and blogzine for women in business. The community has grown and evolved, and been re-launched as flokka, a blogging community for women in business and leadership.

Fiona lives in Auckland, New Zealand and is available at Fiona@flokka.com

Press release October 2008:

Blog community launches for businesswomen

A new blogging community for women in business and leadership, called flokka, (Icelandic for ‘group’) has been launched in New Zealand.

Membership to the community is free and allows members to start their own blog, or link to their existing blog. Members can also create their own profiles and connect with other members through social networking tools. The site also includes over 300 articles for women in business.

“Blogs are a hugely powerful business communication device and most businesses overseas understand that a blog is an integral part of their marketing and branding strategy, as well as a common sense way of getting closer to customers,” says founder and publisher Fiona Powell. “From the Fortune 500 companies right through to the Mom and Pop businesses, they’re blogging!

“But blogging takes a lot of time and effort,” says Fiona. “Belonging to flokka, which is a community of blogs, makes the blogging experience more fun and less isolating and is a valuable way for busy women in business to leverage their blogging efforts, because we help raise their profile and increase the traffic and readership to their blog.”

“There are lots of online communities and sites for women about fashion and lifestyle, which are loads of fun, but many women are looking for more depth, more thought leadership and insights and powerful questions that generate conversation and lead to action to shape our future,” says Fiona. “So while Flokka has an inward focus for each member about personal growth and developing and promoting their business, it also has an outward community focus of sharing and supporting each other, and doing business in a way that influences our world in a positive way - one blog voice at a time!” says Fiona.

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flokka in the media:
Nov 08:

On www.start-up.co.nz - a great resource site with lots of news and tips for start-up web 2.0 companies - and a directory of the latest start-ups. We were mentioned here